Ed Blust Consultancy
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ED BLUST
MARKETING CONSULTANCY
our services
Our expert marketing consultancy can help unlock your business potential. We specialize in strategic planning, marketing team optimization, brand development, and digital marketing. Our data-driven approach and innovative solutions ensure measurable results, helping you reach your target audience effectively and achieve your business goals. Partner with us to transform your marketing strategy and elevate your brand to new heights.
strategy & consulting
1
Marketing Audit
Designed to give you an in-depth understanding of your current efforts, our audit will identify strengths, weaknesses, and opportunities for growth. We analyze your team and key performance indicators, assess market positioning, and evaluate the effectiveness of your campaigns across various channels. Our detailed report provides actionable insights and tailored recommendations to optimize your marketing activities, ensuring you achieve your business goals.
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Marketing Organization
Let our experts meticulously assess your current marketing structure, strategies, and processes to identify inefficiencies and opportunities for growth. Our team will collaborate with you to redesign your marketing organization, ensuring it aligns with your business goals and adapts to industry trends. From streamlining workflows to implementing innovative strategies, we transform your marketing function into a powerhouse of creativity and effectiveness.
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Marketing Planning
Whether you're launching a new product, entering new markets, or seeking to enhance your brand presence, our customized marketing plans are designed to drive results and maximize ROI. Partner with us to navigate the complexities of the marketing landscape and achieve sustainable growth.
Brand Experience
1
Brand Audit
Is your brand resonating with your target audience? Our comprehensive Brand Audit Service dives deep into every aspect of your brand's performance to ensure it aligns with your business goals and market expectations.
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Brand Identity
We specialize in crafting unique, memorable brand identities that resonate with your target audience and differentiate you from the competition. Our team of experts will work closely with you to understand your vision and values, translating them into compelling visual and verbal elements that reflect your brand’s essence. From logo design and color schemes to typography and brand voice, we ensure every detail aligns with your brand's story and goals. Let us help you build a powerful brand identity that stands the test of time and drives success.
3
Brand Execution
In today's competitive market, effective brand execution is paramount. Our comprehensive brand execution services ensure that your brand vision is seamlessly translated into reality. We offer a full spectrum of solutions, from strategic planning and creative development to meticulous implementation and performance analysis. Our team of seasoned experts works collaboratively to craft compelling brand narratives, design cohesive visual identities, and execute impactful marketing campaigns. With a focus on consistency and innovation, we help your brand resonate with your target audience, drive engagement, and achieve sustainable growth. Let us bring your brand to life with precision and creativity.
Marketing Shared Services
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Feasibility Planning
Unlock the full potential of your marketing team with our comprehensive Shared Services Center Planning service. Designed to streamline operations and boost efficiency, our service guides you through every step of establishing a centralized hub for your marketing functions. We provide expert consultation on site selection, organizational structure, and technology integration, ensuring seamless collaboration and resource sharing. Our tailored approach focuses on your unique needs, helping you reduce costs, enhance agility, and drive consistent brand messaging across all channels. At the end of the service, you will have a full feasibility study and business case to present to stakeholders.
2
Operating Model Design
We collaborate closely with your team to create a customized MSSC operating model that aligns with your strategic goals, enhances operational efficiency, and fosters collaboration. Our experts will analyze your workflows and propose best practices to optimize processes, reduce redundancies and improve productivity. The right technology will be critical for your success. We will propose the latest tools to ensure seamless communication and workflow management within your MSSC. Finally, we will assist in defining roles and responsibilities, developing talent acquisition strategies, and propose training programs to build a high-performing team.
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Implementation & Rollout
Designed for companies aiming to streamline their marketing efforts, our solution centralizes resources, reduces costs, and enhances consistency across campaigns.
Our comprehensive approach includes:
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Strategic Planning: Tailored roadmaps aligning with your business objectives.
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Resource Consolidation: Unified tools and processes for seamless operations.
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Expert Onboarding: Training and support for smooth transitions.
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Performance Optimization: Continuous improvement for sustained success.
Partner with us to revolutionize your marketing strategy, ensuring efficiency, agility, and impactful results across your organization.
Fractional CMO & COS
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Strategic Leadership with a Fractional CMO
Elevate your marketing strategy with the expertise of a Fractional Chief Marketing Officer (CMO). Our Fractional CMO service offers senior-level marketing leadership on a part-time basis, providing the strategic direction your business needs without the full-time commitment. Ideal for growing companies looking to scale, our Fractional CMO brings a wealth of experience, overseeing marketing initiatives, developing comprehensive strategies, and ensuring alignment with your business goals. With a focus on driving growth and maximizing ROI, our Fractional CMO service is your solution to achieving impactful, sustainable marketing success.
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Operational Excellence with a Fractional Marketing Chief of Staff
Streamline your marketing operations with our Fractional Marketing Chief of Staff service. This offering is designed to support your marketing team by enhancing efficiency and ensuring the seamless execution of marketing strategies. A Fractional Marketing Chief of Staff acts as a bridge between the CMO and the marketing team, managing projects, coordinating resources, and optimizing processes. By handling the day-to-day operational tasks, this role allows your senior marketing leaders to focus on strategic planning and innovation. Enhance your marketing team's productivity and effectiveness with our Fractional Marketing Chief of Staff service.
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Combined Power For Comprehensive Marketing Management
Leverage the combined expertise of a Fractional CMO and Fractional Marketing Chief of Staff to transform your marketing department. Together, these roles provide a balanced approach to both strategic leadership and operational efficiency. The Fractional CMO sets the vision and strategic direction, while the Fractional Marketing Chief of Staff ensures that the vision is executed flawlessly. This powerful combination allows your business to benefit from top-tier marketing leadership and streamlined operations without the overhead of full-time positions. Achieve your marketing objectives with precision and agility through our integrated service offering.
Case Studies
The following case studies provide real-world examples of how our innovative approaches have transformed businesses, driving growth and enhancing brand presence. By highlighting detailed scenarios, challenges, and results, these case studies demonstrate our expertise in delivering measurable outcomes. Through our comprehensive analysis and creative solutions, you can see the direct impact of our services and gain confidence in our ability to elevate your brand to new heights.
Case Study: Marketing Launch of Recruitment App
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Planning & Strategy
Developed a comprehensive marketing plan for a recruitment app launch including market research, brand positioning, marketing channels and partnerships and influencers.
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Implementation
Executed the marketing plan with pre-launch, launch and post-launch activities including teaser campaigns, virtual launches, blog posts and social content, paid advertising, follow up emails, app notifications and a referral program.
3
Results & Analysis
Assessed the effectiveness of the marketing launch and identified areas for improvement using key metrics (downloads, engagement, conversion rates), user feedback, and ROI analysis. Adjusted marketing strategies to focus on the most effective channels. Overall results included reaching 150,000 active users in three months post launch while improving recruitment efficiency and user engagement.
